- Become genuinely interested in other people.
- Smile.
- Remember that a man's name is to him the sweetest and most important sound in the English language.
- Be a good listener. Encourage others to talk about themselves.
- Talk in terms of the other man's interest.
- Make people feel important, and do it sincerely.
- The only way to get the best of an argument is to avoid it.
- Show respect for the other man's opinions. Never tell a man he is wrong.
- If you are wrong, admit it quickly and emphatically.
- Begin in a friendly way.
- Get people saying "yes, yes" immediately.
- Let other people do a great deal of talking.
- Let other people feel that the idea is theirs.
- Try honestly to see things from the other man's point of view.
- Be sympathetic with other people's ideas and desires.
- Appeal to the nobler motives.
- Dramatize your ideas.
- Throw down a challenge.
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